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Apple Launches ‘Apps by Apple’ Website for Powerful Apps

On its website, Apple has secretly launched a brand-new “Apps by Apple” page highlighting its own programs for the iPhone, iPad, Apple Watch, Mac, and Apple TV. The company displays essential apps including Messages, Photos, Reminders, and more, along with teasers for impending iOS 17 capabilities.

The new website categorizes all of Apple’s apps, including:

  • Keeping in touch: “Apps to keep you connected.”
  • “Tools for professionals and fervent creatives”
  • Productivity: “Everything you need to create your masterpiece.”
  • Explore the world and find your way around it with ease.
  • Brilliant methods to watch, read, listen, and relax are available at home.
  • Fitness and Health: “Wellness for your mind and body.”

The website also has a “Features” section where “built-in, seamless, and easy to use” features like Siri, iCloud, CarPlay, and Continuity are highlighted.

The launch of the new website comes as Apple may be forced to allow sideloading and third-party app shops for the iPhone in Europe. This new website might be Apple’s approach to selling what it offers in comparison after the company disclosed last year how popular third-party apps were over its own programs.

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