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Beats Partners With Major League Soccer on New Marketing Campaign

Apple’s association with Major League Soccer (MLS) is extending with a new arrangement to make Apple’s Beats brand the league’s official consumer audio product partner. As part of the collaboration, Beats will create customized bespoke headphones for eight MLS clubs, with more to come.


Atlanta United, LAFC, Nashville SC, NYCFC, Columbus Crew, Inter Miami, St. Louis City SC, and Toronto FC will be the first eight clubs to receive bespoke Beats headphones, and MLS players will appear in Beats marketing campaigns run by both the company and MLS.


According to Chris Thorne, Beats’ CMO, “The world’s greatest athletes have been choosing Beats headphones for more than a decade to help them get game-ready and heighten their attention while simultaneously allowing them to show off their flair and personality.” “Beats will collaborate closely with MLS teams and elite players for the forthcoming season to provide incredible experiences.”


A few days before the 2017 MLS season begins, Apple TV will again be the global hub for MLS streaming via MLS Season Pass. This announcement has been made. The MLS Season Pass is available in over 100 countries, with prices in the United States starting at $14.99 per month or $99 for the entire season. Apple TV+ users save $12.99 monthly or $79 for the whole season.

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