There are times when sales begin to plateau and revenue starts to decline. Promotion seems to have no effect on the products, and it can make you sick. While this happens, here are some techniques you can use to jolt things back to action.
1. Mobile friendly user interface
It has been found out that 65 percent of the leads generated for an eCommerce website comes from mobile devices all over the world. The main challenge for the eCommerce platform is to convert potential customers into a buyer and this largely depends upon the user experience on mobile site which either leads to sales or cart abandonment.
It has been found out by a survey that people really want platforms to be a mobile-friendly one so that they can show it to people, suggest, refer products easily which by using the desktop for the same is limited. If you succeed in making a very good mobile site they conversion are going to improve by leaps and bound.
2. Safety and Cyber security
This might sound a little bit out of context but many sites ignore this aspect and hence people are quite hesitant about buying any product from them. This happens because there are a number of rumors and incidents happening all over the world wherein people are scammed through mobile purchases and many customers fall pray to such scams.
Make sure you show icons which clearly mention the level of security your sites have and all the information regarding the payment refund and contact us is clearly mentioned and highlighted on the homepage
3. Social media integration
A recent study showed that about 2.4 billion people use at least one social media handle for entertainment, information, guidance, etc. There is a huge market for organic sales because people do spend a lot of time looking for products and services. Make some good videos and create landing pages so that the customers from social media can come and visit your site and look for the products.
Many of the customers send messages, drop suggestions plus many social media platforms have free analytical tools which help you to analyze the customers that your product is reaching and the effectiveness of your marketing strategy.
4. Free shipping and pricing strategy
A recent study showed that about 56% of the customers who abandon the cart do that because of the shipping price. Who doesn’t like free stuff!. The main question then arises how can you increase your sales if you give out free shipping?
The answer is simple: you just have to adjust the price of the product including the shipping cost in the MRP and then offer them free shipping which creates an illusion of you providing them with a free service but in reality the price is the same as before. You can also provide free shipping by offering customers minimum order quantity and it also will prove an effective method to increase the sales.
5. Customer Testimonials
A recent survey showed that 40 percent of the customers like to read customers’ testimonials before purchasing the product. If you want you can test it by adding one or two customer testimonials and analyze how the product is performing in terms of sales. You will see that people want to learn about the product from an unbiased source.
This doesn’t mean you cannot control the situation over here. Try to lure the customer with additional discounts and offer them good deals if they go on a postpositive feedback or reviews for the product or site. In this way, both the parties would be benefitted and with minimum efforts, many customers would be happy to give a great review of the product.
Joy smith is a Business Manager at Magneto IT Solutions – a IT company in Saudi arabia offers quality multivendor ecommerce marketplace Development, Magento development ,android app development, Magento migration, mobile app development services. The company has experienced Laravel developers for hire at very affordable price. She is a firm believer in teamwork; for him, it is not just an idea, but also the team’s buy-in into the idea, that makes a operation successful! She’s enthusiastic about all things marketing.