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How to Keep Your Business Going During the Pandemic

The coronavirus pandemic has had a huge impact on small businesses, especially those that are deemed non-essential. Whether you’ve been forced to close your storefront or lay off employees, keeping things going might seem impossible right now. Fortunately, there are steps you can take to help your company thrive despite these setbacks. He Knows Tech offers the following resources to help you get your business back to its former glory!

Local Information and Resources

As a business owner, your community has your back. Familiarize yourself with local resources that can help you survive and thrive during this uncertain time.

  • Find out what your community is doing to reduce the impact of COVID-19 on residents and business owners.
  • Besides protecting your personal assets, forming a limited liability company has tax benefits for small business owners. 

Creating Opportunities for Innovation

While many companies are simply trying to survive the coronavirus crisis, others are jumping on the opportunity to innovate. Keep up with your competitors by trying some fresh ideas!

  • One way to adjust your business during COVID-19 is to double down on your virtual presence and use tech tools to continue serving your customers online.
  • Use this time to fine-tune your company’s work-from-home policy so you can adopt remote work for the long-term.
  • Improve the productivity of your remote workers with these essential apps.
  • Try new marketing strategies to reach consumers. Compared to traditional marketing, automated marketing has much higher conversion rates. 

Reopening Your Business

Small businesses are facing a number of challenges as part of staying open and keeping staff and customers safe. 

  • Find ways to enforce social distancing for your employees and customers. For example, you could create one-way pathways through your store to minimize face-to-face contact.
  • Adopt a new cleaning policy and train your employees on proper mask-wearing. 
  • If your employees are scared to come back to work, try offering remote work opportunities, and consider providing hazard pay or medical insurance.

It’s clear that the pandemic isn’t all bad news for business owners. With a little flexibility, you should be able to innovate your business operations and keep things moving forward. And as your city navigates the pandemic, you will be able to use these adaptations to keep your business stronger than before! 

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