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Instagram Testing new verified-only Feed

Meta, like other platforms such as X (previously Twitter) and Telegram, now allows users to pay to be verified and unlock additional functionality on Facebook and Instagram. In order to get more individuals to pay for the Meta Verified service, the business is apparently working on a new feature that will allow users to only access content from verified accounts.


Instagram CEO Adam Mosseri recently discussed the platform’s trial of a toggle that filters posts in the feed and only shows information from verified accounts. The new filter, which allows users to move between the Following and Favourites feeds, can be found in the menu. Mosseri feels that the toggle will increase the visibility of creators and brands.


There is currently no information on how many users have access to the new toggle for filtering posts by verified accounts alone. Because the function is experimental, it may be scrapped before it is made available to everyone on Instagram.


The main goal of such a filter is, of course, to get more Instagram users to pay for Meta Verified. The service costs $11.99 a month in the United States, or $14.99 if you subscribe via the iOS or Android apps. Users who pay for Meta Verified can verify their identity and receive a blue seal by submitting a government-issued ID.

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