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Threads: The Billion-Person App with a ‘Positivity’ Edge

While some on Twitter (formerly known as X) dismiss the popularity of Threads, all indicators indicate that the site is thriving. During today’s Meta quarterly earnings call, CEO Mark Zuckerberg provided an update on Threads, stating that the site had “just under” 100 million monthly active users.


Threads was established in July and swiftly grew to 100 million users in a matter of days. While that growth is said to have slowed, as is to be expected when anything takes off so quickly, Zuckerberg claims the service now has around 100 million active users. Take note of the terminology difference as well. Having 100 million “users” is one thing; having 100 million monthly active users is quite another – and much more amazing.


Today, Zuckerberg reaffirmed that Meta’s objective is to make Threads a “billion-person public conversations app” that is “a bit more positive” than some of the competition. Threads, according to Zuckerberg, is on its way to attaining that aim.


This is a blatant dig at Twitter, which is frequently chastised for its toxicity. Threads has evidently frightened Elon Musk, who has threatened to sue Meta for recruiting some of the staff he has sacked.


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